Gebhardt Exhibit - Brought to you by UTSA Libraries || Citations

Image Gallery & Citations

Win Vote Elect: Winning Ways with Hot Dogs [television commercial], Gebhardt Mexican Foods Company Records, MS 44, University of Texas at San Antonio Libraries Special Collections.
http://medialibrary.utsa.edu/Play/3534

The Beginnings: The Name That Made Chili Famous

Gebhardt's Chili Con Carne with Beans, undated, Gebhardt Mexican Foods Company Records, MS 44, University of Texas at San Antonio Libraries Special Collections.
http://digital.utsa.edu/cdm/ref/collection/p15125coll9/id/3175

William Gebhardt in office at Gebhardt Chili Powder Company, 1300 block of W. Commerce Street, San Antonio (081-0563), General Photograph Collection, MS 362, University of Texas at San Antonio Libraries Special Collections from the Institute of Texan Cultures.
http://digital.utsa.edu/cdm/ref/collection/p9020coll008/id/2825

Vignette from "The name that made 'Chili' famous" [Advertisement], Gebhardt Mexican Foods Company Records, MS 44, University of Texas at San Antonio Libraries Special Collections.
*Note that for exhibition purposes, this image has been vectorized and animated, and thus may appear slightly different in the original.

Group photograph from "The 'Chili Queens' may have given it the name…but Gebhardt gave 'Chili' it's flavor…San Antonio style"[Advertisement] Gebhardt Mexican Foods Company Records, MS 44, University of Texas at San Antonio Libraries Special Collections.

The Rise of Chili Powder: The Real Mexican Tang

Mexican official examining chili powder at the Gebhardt plant, undated, Gebhardt Mexican Foods Company Records, MS 44, University of Texas at San Antonio Libraries Special Collections.
http://digital.utsa.edu/cdm/ref/collection/p15125coll9/id/3123

Gebhardt Chili Powder Company. Mexican Cooking: The Flavor of the 20th Century: That Real Mexican Tang. San Antonio, TX: Gebhardt Chili Powder Co., 1911. Images from University of Texas at San Antonio Libraries Special Collections' copy.

Gebhardt's Chili Powder, undated, Gebhardt Mexican Foods Company Records, MS 44, University of Texas at San Antonio Libraries Special Collections.
http://digital.utsa.edu/cdm/ref/collection/p15125coll9/id/3349

Employee inspection in canning plant at Gebhardt Chili Powder Company, 1810 S. Laredo Street, San Antonio (081-0576), General Photograph Collection, MS 362, University of Texas at San Antonio Libraries Special Collections from the Institute of Texan Cultures.
http://digital.utsa.edu/cdm/ref/collection/p9020coll008/id/2811

Expansion: The Debut of Mexican Convenience Food

Exterior of the Gebhardt processing plant, undated, Gebhardt Mexican Foods Company Records, MS 44, University of Texas at San Antonio Libraries Special Collections.
http://digital.utsa.edu/cdm/ref/collection/p15125coll9/id/3127

Employees at the Gebhardt plant, undated, Gebhardt Mexican Foods Company Records, MS 44, University of Texas at San Antonio Libraries Special Collections.
http://digital.utsa.edu/cdm/ref/collection/p15125coll9/id/3025

Gebhardt's factory and water tank, Gebhardt Mexican Foods Company Records, MS 44, University of Texas at San Antonio Libraries Special Collections.
http://digital.utsa.edu/cdm/ref/collection/p15125coll9/id/3128

Gebhardt's Chili Powder Truck, undated, Gebhardt Mexican Foods Company Records, MS 44, University of Texas at San Antonio Libraries Special Collections.
http://digital.utsa.edu/cdm/ref/collection/p15125coll9/id/2940

First Slideshow

"Gebhardt Chili Hot Dog Sauce with Meat Tops 'em All" [Advertisement], Gebhardt Mexican Foods Company Records, MS 44, University of Texas at San Antonio Libraries Special Collections.

"Gebhardt's. If you think it's just a great chili, you may be missing something" [Advertisement], Gebhardt Mexican Foods Company Records, MS 44, University of Texas at San Antonio Libraries Special Collections.

"When you're hot you're HOT!" [Sketch for advertisement], Gebhardt Mexican Foods Company Records, MS 44, University of Texas at San Antonio Libraries Special Collections.

"The 'Chili Queens' may have given it the name…but Gebhardt gave 'Chili' it's flavor…San Antonio style" [Advertisement], Gebhardt Mexican Foods Company Records, MS 44, University of Texas at San Antonio Libraries Special Collections.

Gebhardt's Invites You Acquaintance Plate Card, Gebhardt Mexican Foods Company Records, MS 44, University of Texas at San Antonio Libraries Special Collections.

Display of Gebhardt products with a poster advertising vacations in Mexico, undated, Gebhardt Mexican Foods Company Records, MS 44, University of Texas at San Antonio Libraries Special Collections.
http://digital.utsa.edu/cdm/ref/collection/p15125coll9/id/2990

Gebhardt's Eagle Chili con Carne Welcome Gift Certificate, Gebhardt Mexican Foods Company Records, MS 44, University of Texas at San Antonio Libraries Special Collections.

Gebhardt's Fine Mexican Foods Price List, Gebhardt Mexican Foods Company Records, MS 44, University of Texas at San Antonio Libraries Special Collections.

"The name that made 'Chili' famous" [Advertisement], Gebhardt Mexican Foods Company Records, MS 44, University of Texas at San Antonio Libraries Special Collections.

Photocopy of coupons. Gebhardt Mexican Foods Company Records, MS 44, University of Texas at San Antonio Libraries Special Collections.

Back to Expansion: The Debut of Mexican Convenience Food

Gebhardt Chili Powder Company. Mexican Cookery for American Homes.San Antonio, TX: Gebhardt Chili Powder Co., 1943. Image from University of Texas at San Antonio Libraries Special Collections' copy.

Employee guiding cans on conveyor belt in canning plant at Gebhardt Chili Powder Company, 1810 S. Laredo Street, San Antonio (081-0572), General Photograph Collection, MS 362, University of Texas at San Antonio Libraries Special Collections from the Institute of Texan Cultures.
http://digital.utsa.edu/cdm/ref/collection/p9020coll008/id/2815

Group photo with chili cooking over a fire, undated, Gebhardt Mexican Foods Company Records, MS 44, University of Texas at San Antonio Libraries Special Collections.
http://digital.utsa.edu/cdm/ref/collection/p15125coll9/id/3000

Second Slideshow

Gebhardt's Eagle Brand Chili Powder, undated, Gebhardt Mexican Foods Company Records, MS 44, University of Texas at San Antonio Libraries Special Collections.
http://digital.utsa.edu/cdm/ref/collection/p15125coll9/id/3317

Gebhardt's Original Mexican Dinner Package, undated, Gebhardt Mexican Foods Company Records, MS 44, University of Texas at San Antonio Libraries Special Collections.
http://digital.utsa.edu/cdm/ref/collection/p15125coll9/id/2941

Gebhardt Products, undated, Gebhardt Mexican Foods Company Records, MS 44, University of Texas at San Antonio Libraries Special Collections.
http://digital.utsa.edu/cdm/ref/collection/p15125coll9/id/3177

"Saucier ideas from Gebhardt" [Advertisement], Gebhardt Mexican Foods Company Records, MS 44, University of Texas at San Antonio Libraries Special Collections.

Gebhardt's 8 Jumbo Tamales in Chili Gravy, undated, Gebhardt Mexican Foods Company Records, MS 44, University of Texas at San Antonio Libraries Special Collections.
http://digital.utsa.edu/cdm/ref/collection/p15125coll9/id/3410

Gebhardt's Frozen Dinners, undated, Gebhardt Mexican Foods Company Records, MS 44, University of Texas at San Antonio Libraries Special Collections.
http://digital.utsa.edu/cdm/ref/collection/p15125coll9/id/3155

Corporate Ownership: Gebhardt's. If You Think it's Just a Great Chili, You Might Be Missing Something.

Display of Gebhardt products at a Piggly Wiggly in Sherman Oaks, California, undated, Gebhardt Mexican Foods Company Records, MS 44, University of Texas at San Antonio Libraries Special Collections.
http://digital.utsa.edu/cdm/ref/collection/p15125coll9/id/2984

Display of Gebhardt products at Jax Meat Co. in Jacksonville, Florida, undated, Gebhardt Mexican Foods Company Records, MS 44, University of Texas at San Antonio Libraries Special Collections.
http://digital.utsa.edu/cdm/ref/collection/p15125coll9/id/2973

Gebhardt's Jingle for Chili, Gebhardt Mexican Foods Company Records, MS 44, University of Texas at San Antonio Libraries Special Collections.
Spanish: http://digital.utsa.edu/cdm/ref/collection/p15125coll9/id/8424
English: http://digital.utsa.edu/cdm/ref/collection/p15125coll9/id/8423

Display of Gebhardt products at a Flamingo in Jacksonville Beach, Florida, undated, Gebhardt Mexican Foods Company Records, MS 44, University of Texas at San Antonio Libraries Special Collections.
http://digital.utsa.edu/cdm/ref/collection/p15125coll9/id/2966

"Increase Your Mexican Food Sales with a Gebhardt's Mexican Food Section" [Advertisement], Gebhardt Mexican Foods Company Records, MS 44, University of Texas at San Antonio Libraries Special Collections.

Labeling Chili Powder, undated, Gebhardt Mexican Foods Company Records, MS 44, University of Texas at San Antonio Libraries Special Collections.
http://digital.utsa.edu/cdm/ref/collection/p15125coll9/id/3040

Family Tradition

A Spoon of Gebhardt's Chili, undated, Gebhardt Mexican Foods Company Records, MS 44, University of Texas at San Antonio Libraries Special Collections.
http://digital.utsa.edu/cdm/ref/collection/p15125coll9/id/3144

Acknowledgements

Gebhardt employees working on the plant floor, undated, Gebhardt Mexican Foods Company Records, MS 44, University of Texas at San Antonio Libraries Special Collections.
http://digital.utsa.edu/cdm/ref/collection/p15125coll9/id/3032

Citations

Gebhardt Chili Powder Company Office on South Frio Street, undated, Gebhardt Mexican Foods Company Records, MS 44, University of Texas at San Antonio Libraries Special Collections.
http://digital.utsa.edu/cdm/ref/collection/p15125coll9/id/3135

Bibliography

Arreola, Daniel D. Tejano South Texas: A Mexican American Cultural Province. Austin: University of Texas Press, 2002. Print. Finding Aid. Gebhardt Mexican Foods Company Records, MS 44, University of Texas at San Antonio Libraries Special Collections. Web. Gabaccia, Donna R. We Are What We Eat: Ethnic Food and the Making of Americans. Cambridge, MA: Harvard University Press, 1998. Print. Gebhardt Chili Powder Company. Mexican Cooking: The First Mexican-American Cookbook. Bedford, MA: Applewood Books, 2000. “Gebhardt Services Set.” San Antonio Light. [San Antonio, TX] 12 June 1956: 13. Newspaperarchive.com. Web. “Gebhardt Since 1896” Horizons Fall 1987: n.p. Gebhardt Mexican Foods Company Records, MS 44, University of Texas at San Antonio Libraries Special Collections. Print. Gebhardt’s Pleasant Surprises in Mexican Foods: The Gebhardt Story of Mexican Food. Gebhardt Mexican Foods Company Records, MS 44, University of Texas at San Antonio Libraries Special Collections. Print. gmarquardt. “Willie Gebhardt and the Invention of Chili Powder.” HubPages. Hubpages.com, 3 Sept. 2012. Web. Information and History, 20 July 1988, Gebhardt Mexican Foods Company Records, MS 44, University of Texas at San Antonio Libraries Special Collections. Print. Story of Gebhardt’s Fine Mexican Foods. San Antonio, TX: Gebhardt Chili Powder Co., n.d. Gebhardt Mexican Foods Company Records, MS 44, University of Texas at San Antonio Libraries Special Collections. Print.